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Each bag will automatically qualify the customer for a loyalty program, as well as access to e-commerce services, private styling sessions, style recommendations, video content and an invitation to Minkoff’s next fashion show. In a telephone interview, chief executive officer Uri Minkoff — who noted that all of Rebecca Minkoff handbags will be equipped with smart technology as of summer 2017 — talked more about ways the company is exploring “the Internet of things.” “There’s such explosive growth in this idea of ‘the Internet of things,'” he said. “Your [smartphone] map knows that you’re walking towards the subway, it automatically knows that your meetings are done for the day…. Things are being done for you. Your devices are connected and they’re able to take action based on a certain stimulus. That’s the world that we’re starting to move towards.” Rebecca Minkoff is no stranger to innovating with technology — the brand has a self-checkout option at its SoHo store and live-streamed its fall 2016 show in 360 virtual reality in partnership with Ripple. But its latest handbag initiative gets more personal, aiming to incorporate technology seamlessly into the lifestyles of its Millennial customer base. Minkoff emphasized that the timing on the launch was right, citing the success of Pokémon Go and the sense of discovery and surprise it elicited in users. “When you look at bags, you have this beautiful item that you’re taking with you everywhere, but on its own, it has no life. It’s not connected. It holds your stuff and it looks good, but what if this thing could carry out a role or a function within this larger, connected world that we’re moving into?” Minkoff said.
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